• Work collaboratively with our Castlebar based digital marketing team to create, to drive digital engagement and improve online conversion
• Support wider digital marketing activities in conjunction with internal stakeholders and also third-party suppliers
• Manage the scheduling, deployment and reporting of customer email campaigns on the Klaviyo platform
• Manage and execute SMS campaigns
• Plan and deliver email automations and work-flows to help retain existing customers, drive conversions and build brand loyalty.
• Proof-read emails for clarity, grammar and spelling
• Come up with new creative email ideas and develop email A/B testing strategies
• Work closely with our Klaviyo account manager continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth
• Ongoing management and continued segmentation of our email database
• Track the performance of emails KPI’s against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders
• Support with blog and social media content
• Creation of online stock reports
• Develop and implement Klaviyo platform growth plan
• Analysis of data to inform future email strategies and campaigns
• Forward plan and manage email marketing calendar

Skills Experience:

• Degree in Digital Marketing, Marketing or Communications or a related field
• The ability to meet tight deadlines, multi-task and respond quickly to changing business demands
• Knowledge of email marketing platforms such Klaviyo, Mailchimp or Emarsys
• Top quality analytical skills. A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy
• Ability to use design applications such as Canva or Photoshop
• Excellent attention to detail
• Excellent copy-writing skills

For more information Contact Leona at Arcon Recruitment