Marketing Operations Specialist

Overview

As our Marketing Operations Specialist, you are a naturally proactive communicator that’ll be responsible for executing the advertising and communications strategy for the business. Working closely with our leadership team, you’ll develop an audience-centric marketing strategy as a platform for promoting, enhancing, capturing and filtering demand.

Day to day support of our social channels and website while working with the global sourcing and technology teams is a key pillar of the role. You will drive advertising and communications efforts while executing content development and delivery for a business requiring hands-on management, strong communication skills and a love of technology. You will be juggling multiple tasks while working on a variety of initiatives. Strong writing skills and work ethic are a must!

As a high growth global business in the AI industry segment, you will also have first choice of opportunities to grow and develop the role.

Role Responsibilities:

· Alongside the global sourcing and technology teams, support day to day channel management across multiple regions.

· Develop and maintain a Social Media calendar that builds on key themes of our go to market strategy for community growth, marketing campaigns, and moments to connect with target audiences.

· Build and develop a seamless relationship and process with internal and external advertising partners to ensure content is in-line with the brand and social strategy.

· Drive high levels of audience engagement in direct support of business goals. Identify new opportunities and channels to promote the company.

· Collaborate with the Community, Data Science and Analytics teams to further develop our approach to social listening and how the insights gained can be used broadly across the business.

· Execute frequent, timely posting and positioning of company, community and customer related content across social channels.

· Support the communications management and organization of our domain-expert evaluator community across global markets.

Reporting & Insights:

· Monitor campaign performance daily/weekly/monthly through analytics tools and reporting platforms.

· Generate and present reports, analysis and recommendations for key stakeholders across the business, creating awareness, and building capabilities.

· Provide key insights to cross-functional teams to inform future creative copy and content.

· Manage budget(s) related to all social and advertising channels.

Technical Requirements:

· Excellence in creative writing.

· Marketing, communications or advertising related degree.

· Demonstrated, verifiable knowledge of all aspects of the marketing mix.

· Effortless communication and presentation skills.

· Precision in analytical and multitasking skills.

· A working knowledge of Hubspot, SalesForce or similar CRM platforms.

Preferred Personal Skills:

· You possess a deep intellectual curiosity: always asking questions and regularly updating and refreshing your knowledge.

· You are energetic, love working with teams, both physically proximate and virtually remote.

· You are always upfront, even and especially when delivering bad news!

Leona Walsh

Recruitment Consultant

• Leona Walsh
• [email protected]
• 086 0678360

Leona is the most recent addition to the Arcon Recruitment team. A Castlebar native She is a business graduate of  GMIT and brings with her valuable experience in the hospitality sector. Leona currently provides support to the admin / accounts division and spends a lot of her

day liaising with new and existing candidates.

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