Overview
Our client is seeking to recruit a Marketing Graduate in Castlebar, Co. Mayo.
Key Requirements:
- Work collaboratively with our Castlebar based digital marketing team to create, to drive digital engagement and improve online conversion
- Support wider digital marketing activities in conjunction with internal stakeholders and also third-party suppliers
- Manage the scheduling, deployment and reporting of customer email campaigns on the Klaviyo platform
- Manage and execute SMS campaigns
- Plan and deliver email automations and work-flows to help retain existing customers, drive conversions and build brand loyalty.
- Proof-read emails for clarity, grammar and spelling
- Come up with new creative email ideas and develop email A/B testing strategies
- Work closely with our Klaviyo account manager continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth
- Ongoing management and continued segmentation of our email database
- Track the performance of emails KPI’s against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders
- Support with blog and social media content
- Creation of online stock reports
- Develop and implement Klaviyo platform growth plan
- Analysis of data to inform future email strategies and campaigns
- Forward plan and manage email marketing calendar
Skills Experience:
- Degree in Digital Marketing, Marketing or Communications or a related field
- The ability to meet tight deadlines, multi-task and respond quickly to changing business demands
- Knowledge of email marketing platforms such Klaviyo, Mailchimp or Emarsys
- Top quality analytical skills. A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy
- Ability to use design applications such as Canva or Photoshop
- Excellent attention to detail
- Excellent copy-writing skills
For more information Contact Leona at Arcon Recruitment