Overview

Our client is looking for an ambitious, results-driven Digital Marketing Executive whose primary responsibility will be to drive their email, CRM and automation activity – from acquisition right through to retention.

Key Responsibilities:

· Manage the scheduling, deployment and reporting of customer email campaigns on the Klaviyo platform.

· Manage and execute SMS campaigns.

· Plan and deliver email automations and work-flows to help retain existing customers, drive conversions and build brand loyalty.

· Proof-read emails for clarity, grammar and spelling.

· Come up with new creative email ideas and develop email A/B testing strategies.

· Brief the internal design team and follow this through to execution.

· Work closely with our Klaviyo account manager & continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth.

· Work with the wider digital teams to identify optimal channels for acquiring new email subscribers via competitions, social media campaigns and other online and offline channels.

· Monitor the churn of new email acquisitions and test different promotions for driving conversions.

· Ongoing management and continued segmentation of our email database.

· Track the performance of emails KPI’s against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders.

· Support with blog and social media content.

· Creation of online stock reports.

· Develop and implement Klaviyo platform growth plan.

· Analysis of data to inform future email strategies and campaigns.

· Forward plan and manage email marketing calendar.

Skills & Experience:

· Degree in Digital Marketing, Marketing or Communications or a related field.

· The ability to meet tight deadlines, multi-task and respond quickly to changing business demands.

· Knowledge of email marketing platforms such Klaviyo, Mailchimp or Emarsys.

· Commercial awareness. A Digital Marketing Executive must know his/her target market well and have the ability to create campaigns that grab the attention of customers.

· Top quality analytical skills. A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy.

· Ability to use design applications such as Canva or Photoshop.

· Excellent attention to detail.

· Excellent copy-writing skills.

For more information Contact Leona at Arcon Recruitment