Marketing & Communications Executive (Part-Time – 3 Days/Week) – Mayo

Overview

To develop and deliver effective marketing strategies that drive footfall, online engagement, and customer loyalty for a long-established, family-run hardware and home improvement business. The role requires a blend of digital expertise, creative content development, and traditional marketing know-how.

Key Responsibilities

Digital Marketing & Online Presence

– Work with website developers to manage and update the company’s website, ensuring content is accurate, engaging, and SEO-optimised
– Develop and manage social media content (Facebook, Instagram, TikTok, etc.) to showcase products, promotions, and seasonal campaigns
– Coordinate Google Ads and Facebook Ads campaigns; monitor performance and adjust strategies to maximise ROI
– Improve and maintain the store’s Google Business profile, respond to reviews, and increase local SEO visibility
– Support online sales or Click-and-Collect strategies, where applicable

Traditional Marketing & In-store Promotion

– Design and distribute in-store promotional materials (posters, leaflets, brochures)
– Liaise with local press/radio for seasonal advertising campaigns and community event sponsorships
– Coordinate signage, displays, and POS materials for product launches and promotions
– Develop relationships with suppliers for co-branded marketing and point-of-sale resources

Customer Engagement & Analytics

– Create and maintain customer mailing lists (GDPR-compliant); manage newsletters and promotional email campaigns
– Monitor analytics from all channels (Google Analytics, Meta insights) and report on campaign performance
– Suggest and implement loyalty schemes or referral programs to reward returning customers

Working Hours & Flexibility

– 3 days per week (flexible schedule possible)
– Some occasional attendance for weekend events or seasonal promotions may be required with prior notice

Person Specification

Essential Skills & Experience

– Proven experience in digital marketing, website content management, and social media strategy
– Basic graphic design skills (e.g., Canva, Adobe Express, or similar tools)
– Strong writing and editing skills for web and marketing materials
– Familiarity with website platforms (e.g., WordPress, Wix, or Shopify)
– Knowledge of Google Ads, Meta Ads, and email marketing platforms (e.g., Mailchimp)
– Excellent organisational skills and ability to manage multiple campaigns at once

Desirable Experience

– Experience working in retail, construction, DIY, or home improvement sectors
– Familiarity with local media channels and community marketing in rural Ireland
– Understanding of customer relationship management tools (e.g., CRM or POS marketing integrations)

Personal Qualities

– Creative, proactive, and enthusiastic about growing a local family business
– Comfortable working independently with minimal supervision
– Flexible and adaptable in a small-business environment
– Excellent interpersonal skills for engaging with staff, customers, and suppliers

Benefits

– Competitive hourly/daily rate depending on experience
– Flexibility to shape and lead the business’s marketing direction
– Opportunity to make a direct impact in a respected local enterprise
– Supportive, collaborative working environment